.case {
  --cream: #f3ede2;
  --paper: #faf7f0;
  --ink: #241a16;
  --muted: #74675f;
  --red: #a93a32;
  --gold: #c39a5a;
  --line: #d8cec0;
  --pad: clamp(1rem, 3.2vw, 3.4rem);
  --content: 82rem;
  --section: clamp(6.5rem, 9vw, 8.5rem);
  color: var(--ink);
  background: var(--cream);
  overflow: clip;
}

.case h1,
.case h2,
.case h3,
.case p { text-wrap: pretty; }

.hero,
.overview,
.strategy,
.execution,
.experience,
.impact,
.reflection {
  padding-inline: max(var(--pad), calc((100vw - var(--content)) / 2));
}

.eyebrow,
.kicker,
.heroMeta,
.overviewCard > p,
.roleLine,
.strategyCard > div,
.ideaBand > div > p,
.galleryItem figcaption > p,
.participationCard > p,
.journey article > div,
.channelPlan > p,
.impactCard > div {
  font-family: var(--label);
  font-size: 0.68rem;
  letter-spacing: 0.075em;
  text-transform: uppercase;
}

.kicker { margin: 0; color: var(--muted); }
.kicker span { margin-right: 0.9rem; color: var(--red); }

.sectionIntro {
  width: 100%;
  text-align: center;
}

.sectionIntro > .kicker { text-align: center; }
.sectionIntro > div { width: min(100%, 48rem); margin: 1.7rem auto 0; }
.sectionIntro h2 {
  max-width: 22ch;
  margin: 0 auto;
  font-size: clamp(2.15rem, 3.2vw, 3.25rem);
  font-weight: 500;
  line-height: 1.02;
  letter-spacing: -0.055em;
}
.sectionIntro > div > p {
  max-width: 42rem;
  margin: 1.25rem auto 0;
  color: var(--muted);
  font-size: clamp(0.98rem, 1.15vw, 1.08rem);
  line-height: 1.7;
}

/* Hero */
.hero {
  min-height: min(52rem, 100svh);
  padding-top: clamp(8rem, 10vw, 9.5rem);
  padding-bottom: clamp(4rem, 7vw, 6.5rem);
  display: grid;
  grid-template-columns: minmax(24rem, 1.08fr) minmax(0, 0.92fr);
  gap: clamp(2.5rem, 6vw, 6.5rem);
  align-items: center;
}

.heroCopy { min-width: 0; }
.eyebrow { margin: 0 0 clamp(2.2rem, 4vw, 3.5rem); color: var(--muted); }
.hero h1 {
  margin: 0;
  font-size: clamp(3.15rem, 3.8vw, 4rem);
  font-weight: 500;
  line-height: 0.98;
  letter-spacing: -0.07em;
  white-space: nowrap;
}
.heroIdea {
  margin: 0.8rem 0 0;
  font-family: var(--display);
  font-size: clamp(2.35rem, 3.1vw, 3.1rem);
  line-height: 1;
  letter-spacing: -0.06em;
}
.heroIdea span { color: var(--red); }
.heroSummary {
  max-width: 31rem;
  margin: clamp(2rem, 3vw, 2.8rem) 0 0;
  color: var(--muted);
  font-size: clamp(0.98rem, 1.12vw, 1.08rem);
  line-height: 1.75;
}
.heroMeta {
  margin: clamp(2rem, 3vw, 2.8rem) 0 0;
  padding: 1rem 0 0;
  border-top: 1px solid var(--line);
  display: grid;
  grid-template-columns: 1.15fr 1fr 0.45fr;
  gap: 1rem;
}
.heroMeta div { min-width: 0; }
.heroMeta dt { color: var(--muted); }
.heroMeta dd {
  margin: 0.45rem 0 0;
  overflow-wrap: anywhere;
  color: var(--ink);
  font-family: var(--body);
  font-size: 0.76rem;
  letter-spacing: 0;
  line-height: 1.35;
  text-transform: none;
}
.heroMedia {
  position: relative;
  width: 100%;
  aspect-ratio: 1.18;
  max-height: 34rem;
  border-radius: 1.25rem;
  overflow: hidden;
  background: #d79b79;
  box-shadow: 0 1.5rem 4rem rgba(65, 37, 26, 0.1);
}
.heroMedia img { object-fit: cover; transition: transform 0.8s ease; }
.heroMedia:hover img { transform: scale(1.015); }

/* Overview */
.overview { padding-top: var(--section); padding-bottom: var(--section); background: var(--paper); }
.overviewGrid {
  margin-top: clamp(3.5rem, 6vw, 5.5rem);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  display: grid;
  grid-template-columns: repeat(3, 1fr);
}
.overviewCard {
  min-height: 18.5rem;
  padding: 1.25rem clamp(1rem, 2.4vw, 2.3rem) 1.7rem 0;
  display: flex;
  flex-direction: column;
}
.overviewCard + .overviewCard { padding-left: clamp(1rem, 2.4vw, 2.3rem); border-left: 1px solid var(--line); }
.overviewCard > p { margin: 0; color: var(--red); }
.overviewCard h3 {
  margin: auto 0 1rem;
  font-size: clamp(1.45rem, 2vw, 2rem);
  font-weight: 500;
  letter-spacing: -0.045em;
}
.overviewCard > span { max-width: 24rem; color: var(--muted); line-height: 1.65; }
.roleLine {
  padding-top: 1.25rem;
  display: grid;
  grid-template-columns: 1fr repeat(3, auto);
  gap: clamp(1rem, 3vw, 3rem);
  color: var(--ink);
}
.roleLine p { margin: 0; color: var(--muted); }

/* Strategy */
.strategy { padding-top: var(--section); padding-bottom: var(--section); }
.strategyGrid {
  position: relative;
  margin-top: clamp(3.5rem, 6vw, 5.5rem);
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
}
.strategyGrid::before {
  content: "";
  position: absolute;
  top: 2.4rem;
  right: 10%;
  left: 10%;
  height: 1px;
  background: var(--line);
}
.strategyCard {
  position: relative;
  min-height: 22rem;
  padding: 1.35rem;
  border: 1px solid var(--line);
  border-radius: 1rem;
  display: flex;
  flex-direction: column;
  background: rgba(250, 247, 240, 0.58);
}
.strategyCard > div { position: relative; display: flex; align-items: center; gap: 0.8rem; color: var(--muted); }
.strategyCard > div span {
  width: 2.15rem;
  height: 2.15rem;
  border-radius: 50%;
  display: grid;
  place-items: center;
  color: var(--paper);
  background: var(--red);
}
.strategyCard > div p { margin: 0; }
.strategyCard h3 {
  margin: auto 0 1rem;
  font-size: clamp(1.4rem, 1.8vw, 1.85rem);
  font-weight: 500;
  letter-spacing: -0.04em;
}
.strategyCard > p { margin: 0; color: var(--muted); line-height: 1.65; }
.ideaBand {
  margin-top: clamp(4rem, 7vw, 6rem);
  padding: clamp(2rem, 4vw, 3.5rem);
  border-radius: 1.25rem;
  display: grid;
  grid-template-columns: 1fr 0.75fr;
  gap: clamp(2rem, 6vw, 7rem);
  align-items: end;
  color: var(--paper);
  background: var(--ink);
}
.ideaBand > div > p { margin: 0 0 1.5rem; color: rgba(250, 247, 240, 0.55); }
.ideaBand h2 { margin: 0; font-size: clamp(3.1rem, 5.3vw, 5.4rem); font-weight: 500; line-height: 0.9; letter-spacing: -0.075em; }
.ideaBand h2 span { color: #cf5146; }
.ideaBand strong { display: block; margin-top: 1rem; color: #d7b77e; font-family: var(--display); font-size: clamp(1.15rem, 1.7vw, 1.55rem); font-weight: 400; }
.ideaBand > p { max-width: 31rem; margin: 0; color: rgba(250, 247, 240, 0.66); line-height: 1.75; }

/* Execution gallery */
.execution { padding-top: var(--section); padding-bottom: var(--section); background: var(--paper); }
.gallery {
  margin-top: clamp(4rem, 7vw, 6.5rem);
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: clamp(1.5rem, 2.4vw, 2.3rem);
  align-items: start;
}
.galleryItem figure { margin: 0; }
.galleryMedia { position: relative; width: 100%; border-radius: 1rem; overflow: hidden; background: #e3d8c8; }
.galleryMedia img { object-fit: cover; transition: transform 0.7s ease, filter 0.5s ease; }
.galleryItem:hover img { transform: scale(1.018); filter: saturate(1.03); }
.galleryItem figcaption { padding-top: 1rem; }
.galleryItem figcaption > p { margin: 0 0 0.55rem; color: var(--red); }
.galleryItem figcaption h3 { margin: 0; font-size: clamp(1.2rem, 1.6vw, 1.55rem); font-weight: 500; letter-spacing: -0.035em; }
.galleryItem figcaption > span { display: block; max-width: 30rem; margin-top: 0.65rem; color: var(--muted); line-height: 1.55; }
.galleryWide { grid-column: 1 / span 7; }
.galleryWide .galleryMedia { aspect-ratio: 1.28; }
.galleryPortrait { grid-column: 9 / span 4; margin-top: clamp(3rem, 7vw, 6rem); }
.galleryPortrait .galleryMedia { aspect-ratio: 0.82; }
.galleryPortrait .galleryMedia img { object-fit: contain; padding: 2rem; }
.gallerySquare { grid-column: 1 / span 5; margin-top: 1.5rem; }
.gallerySquare .galleryMedia { aspect-ratio: 1.05; }
.galleryTall { grid-column: 7 / span 6; margin-top: clamp(5rem, 10vw, 9rem); }
.galleryTall .galleryMedia { aspect-ratio: 1.13; }
.galleryLandscape { grid-column: 1 / span 7; margin-top: 1.5rem; }
.galleryLandscape .galleryMedia { aspect-ratio: 1.45; }
.participationCard {
  grid-column: 9 / span 4;
  min-height: 25rem;
  margin-top: clamp(4rem, 7vw, 7rem);
  padding: 1.5rem;
  border: 1px solid var(--line);
  border-radius: 1rem;
  display: flex;
  flex-direction: column;
  background: var(--cream);
}
.participationCard > p { margin: 0; color: var(--red); }
.participationCard h3 { margin: 2.5rem 0 1rem; font-size: clamp(1.8rem, 2.7vw, 2.7rem); font-weight: 500; line-height: 1; letter-spacing: -0.055em; }
.participationCard > span { color: var(--muted); line-height: 1.65; }
.participationCard b { color: var(--ink); font-weight: 500; }
.participationCard ol { margin: auto 0 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); list-style: none; }
.participationCard li { position: relative; padding-top: 1.1rem; border-top: 1px solid var(--red); color: var(--muted); font-size: 0.72rem; }
.participationCard li:not(:last-child)::after { content: "→"; position: absolute; top: 0.85rem; right: 0.45rem; color: var(--gold); }

/* Experience */
.experience { padding-top: var(--section); padding-bottom: var(--section); }
.journey { position: relative; margin-top: clamp(4rem, 7vw, 6rem); display: grid; grid-template-columns: repeat(4, 1fr); }
.journey::before { content: ""; position: absolute; top: 0.42rem; right: 0; left: 0; height: 1px; background: var(--line); }
.journey article { position: relative; min-height: 23rem; padding: 2.2rem 1.6rem 1rem 0; display: flex; flex-direction: column; }
.journey article + article { padding-left: 1.6rem; border-left: 1px solid var(--line); }
.journey article::before { content: ""; position: absolute; top: 0; left: 0; width: 0.85rem; height: 0.85rem; border: 2px solid var(--red); border-radius: 50%; background: var(--cream); }
.journey article + article::before { left: 1.6rem; }
.journey article > div { display: flex; gap: 0.7rem; color: var(--muted); }
.journey article > div span { color: var(--red); }
.journey article > div p { margin: 0; }
.journey h3 { margin: 2rem 0 1rem; font-size: clamp(1.3rem, 1.7vw, 1.65rem); font-weight: 500; letter-spacing: -0.04em; }
.journey article > p { margin: 0; color: var(--muted); line-height: 1.6; }
.journey small { margin-top: auto; padding-top: 1.5rem; color: var(--red); font-family: var(--label); font-size: 0.62rem; letter-spacing: 0.05em; text-transform: uppercase; }
.experienceSplit { margin-top: clamp(4rem, 6vw, 5rem); display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(2rem, 5vw, 5rem); align-items: center; }
.experienceMedia { position: relative; aspect-ratio: 1.25; border-radius: 1rem; overflow: hidden; background: #cf342f; }
.experienceMedia img { object-fit: cover; }
.channelPlan > p { margin: 0; color: var(--red); }
.channelPlan h3 { margin: 1.4rem 0 2.5rem; font-size: clamp(1.8rem, 2.8vw, 2.8rem); font-weight: 500; line-height: 1.06; letter-spacing: -0.055em; }
.channelPlan ul { margin: 0; padding: 0; border-top: 1px solid var(--line); list-style: none; }
.channelPlan li { padding: 1.1rem 0; border-bottom: 1px solid var(--line); display: grid; grid-template-columns: 5rem 1fr; gap: 1rem; align-items: center; }
.channelPlan li > span { color: var(--red); font-family: var(--display); font-size: 1.7rem; }
.channelPlan b { display: block; font-weight: 500; }
.channelPlan small { display: block; margin-top: 0.25rem; color: var(--muted); }

/* Impact */
.impact { padding-top: var(--section); padding-bottom: var(--section); color: var(--paper); background: var(--ink); }
.impact .kicker { color: rgba(250, 247, 240, 0.48); }
.impact .sectionIntro h2 { color: var(--paper); }
.impact .sectionIntro > div > p { color: rgba(250, 247, 240, 0.58); }
.impactGrid { margin-top: clamp(3.5rem, 6vw, 5.5rem); display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid rgba(250, 247, 240, 0.18); border-bottom: 1px solid rgba(250, 247, 240, 0.18); }
.impactCard { min-height: 18rem; padding: 1.35rem clamp(1rem, 2.4vw, 2.3rem) 1.7rem 0; display: flex; flex-direction: column; }
.impactCard + .impactCard { padding-left: clamp(1rem, 2.4vw, 2.3rem); border-left: 1px solid rgba(250, 247, 240, 0.18); }
.impactCard > div { display: flex; gap: 0.8rem; color: rgba(250, 247, 240, 0.48); }
.impactCard > div span { color: var(--gold); }
.impactCard > div p { margin: 0; }
.impactCard h3 { margin: auto 0 1rem; color: var(--paper); font-size: clamp(1.8rem, 2.7vw, 2.7rem); font-weight: 500; letter-spacing: -0.055em; }
.impactCard > p { max-width: 22rem; margin: 0; color: rgba(250, 247, 240, 0.6); line-height: 1.6; }

/* Reflection */
.reflection { padding-top: var(--section); padding-bottom: clamp(5rem, 8vw, 8rem); background: var(--paper); }
.reflectionCopy { margin-top: clamp(3.5rem, 6vw, 5rem); display: grid; grid-template-columns: 1.05fr 0.75fr; gap: clamp(3rem, 8vw, 9rem); align-items: end; }
.reflectionCopy h2 { max-width: 18ch; margin: 0; font-size: clamp(2.5rem, 4.2vw, 4.3rem); font-weight: 500; line-height: 0.98; letter-spacing: -0.065em; }
.reflectionCopy > p { margin: 0; color: var(--muted); font-size: clamp(1rem, 1.2vw, 1.1rem); line-height: 1.75; }

@media (max-width: 960px) {
  .hero { min-height: auto; grid-template-columns: 1fr; padding-top: 8.5rem; }
  .heroCopy { max-width: 42rem; }
  .heroMedia { max-width: 46rem; aspect-ratio: 1.4; }
  .overviewCard { min-height: 17rem; }
  .galleryWide { grid-column: 1 / span 8; }
  .galleryPortrait { grid-column: 9 / span 4; }
  .journey { grid-template-columns: repeat(2, 1fr); }
  .journey::before { display: none; }
  .journey article:nth-child(3) { border-left: 0; }
  .journey article::before { display: none; }
}

@media (max-width: 700px) {
  .case { --pad: 1rem; --section: 5.5rem; }
  .sectionIntro > div { margin-top: 1.4rem; }
  .sectionIntro h2 { font-size: clamp(2rem, 9.5vw, 2.65rem); }
  .hero { padding-top: 7.5rem; gap: 3rem; }
  .hero h1 { font-size: clamp(2.6rem, 11.5vw, 3.2rem); }
  .heroIdea { font-size: clamp(2rem, 9vw, 2.5rem); }
  .heroMeta { grid-template-columns: 1fr 1fr; }
  .heroMedia { aspect-ratio: 1.18; border-radius: 0.9rem; }
  .overviewGrid,
  .strategyGrid,
  .impactGrid { grid-template-columns: 1fr; }
  .overviewCard,
  .overviewCard + .overviewCard,
  .impactCard,
  .impactCard + .impactCard { min-height: 0; padding: 1.2rem 0 2rem; border-left: 0; border-bottom: 1px solid var(--line); }
  .overviewCard h3,
  .impactCard h3 { margin-top: 4rem; }
  .impactCard,
  .impactCard + .impactCard { border-bottom-color: rgba(250, 247, 240, 0.18); }
  .roleLine { grid-template-columns: 1fr; gap: 0.8rem; }
  .roleLine p { margin-bottom: 0.5rem; }
  .strategyGrid::before { display: none; }
  .strategyCard { min-height: 15.5rem; }
  .ideaBand { grid-template-columns: 1fr; }
  .ideaBand h2 { font-size: clamp(3.3rem, 17vw, 4.5rem); }
  .gallery { display: block; }
  .galleryItem,
  .galleryWide,
  .galleryPortrait,
  .gallerySquare,
  .galleryTall,
  .galleryLandscape,
  .participationCard { margin: 0 0 3.5rem; }
  .galleryWide .galleryMedia,
  .galleryLandscape .galleryMedia { aspect-ratio: 1.32; }
  .galleryPortrait .galleryMedia { aspect-ratio: 1; }
  .gallerySquare .galleryMedia,
  .galleryTall .galleryMedia { aspect-ratio: 1.14; }
  .participationCard { min-height: 25rem; }
  .journey { grid-template-columns: 1fr; }
  .journey article,
  .journey article + article { min-height: 15rem; padding: 1.5rem 0; border-left: 0; border-bottom: 1px solid var(--line); }
  .experienceSplit,
  .reflectionCopy { grid-template-columns: 1fr; }
  .experienceMedia { aspect-ratio: 1.12; }
  .reflectionCopy { align-items: start; }
}

@media (prefers-reduced-motion: reduce) {
  .heroMedia img,
  .galleryMedia img { transition: none; }
  .heroMedia:hover img,
  .galleryItem:hover img { transform: none; filter: none; }
}